PrimisDigital

— Case Study

AI Voice Agent to Answer Business Related Queries

Our Canada-based client hit a wall that many growing companies eventually face: they simply couldn’t keep up with customer calls.

— The Challenge

Quantity was winning over quality

01

Calls coming in after hours were often missed, which meant potential customers just gave up and went elsewhere.

02

Small and mid-sized companies didn’t have the budget to staff a full-time call center, making it hard to compete with larger players.

03

Most automated systems they’d tried sounded like robots and couldn’t grasp actual business context, which frustrated callers.

04

Natural conversations weren’t happening because of the lag and slow processing speeds found in older systems.

05

Every missed call was a hit to their brand reputation. If you don’t answer, a customer may not trust the service.

— Our Solution

A system that understands your needs.

Modern Frontend

We used Next.js to create a dashboard where owners can check call logs and adjust how their agent behaves.

High-Performance Backend

Python FastAPI handles the logic, making sure data moves fast across the whole system.

Cloud Infrastructure

We hosted everything on Google Cloud Platform (GCP) to keep the system reliable and available.

Data Management

Supabase was our choice for keeping business inquiries and user databases secure.

Voice Technology

We brought in Livekit for the agent settings and Twilio to handle the actual phone lines.

Intelligent Processing

The “brain” uses Vertex AI, OpenAI Realtime, and Gemini native audio to understand what a caller actually needs.

Latency Reduction

To remove the awkward pause, we used Groq for fast hardware processing and ElevenLabs for voices that sound truly human.

Integrated Booking

We even built in a booking system so callers can grab an appointment right then and there.

— How We Delivered It

Our implementation approach

Architecture Mapping

To begin, we had to get the plumbing right. We set up a direct link between the language models and the phone providers. This helps stop “audio jitter,” which is the stutter often heard on bad internet calls.

Voice Customization

Nobody wants to talk to a generic computer. We used a library of high-quality voices from ElevenLabs so the client could pick a persona that fit their brand. Does your business need to sound professional or friendly? We let the client decide

Interrupt Handling

Have you ever tried to talk over a recorded message and it just keeps playing? We fixed that. We built “smart interruption” logic so the agent stops talking the moment the human caller speaks. It makes the whole thing feel like a real back-and-forth.

Scalable Deployment

We used GCP so the system can grow on the fly. If there’s a sudden spike in calls during a busy period, the backend adds more power automatically. You don’t have to worry about the system crashing when you’re busy.

UI Dashboard Development

We created a central hub for the business owners. They can log in anytime to see who called, read transcripts of the chats, and keep an eye on how the AI is performing. It’s all about transparency.

Testing and Security

We ran many tests to make sure the delay was so small a human wouldn’t notice it. We also baked in strong encryption at every level. Your customer data is private, and we kept it that way.

— Results & Impact

How the client's workflow changed

The agent is on the job around the clock, so no caller is ever left hanging.
Small businesses now have access to the kind of tech usually reserved for large corporations.
The automated booking system has freed up human staff to do the work that actually requires a person’s touch.
Callers get their answers fast, and they don’t have to deal with long wait times.

— Key Takeaways

What made this project work

Ready to transform your content strategy? Contact our team today to build your own custom AI Content Generation Web App.

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Our Canada-based client hit a wall that many growing companies eventually face: they simply couldn’t keep up with customer calls.

— Take the next step

Let’s Build Intelligent AI Products
That Scale Your Business

Let’s Build Intelligent AI Products That Scale Your Business

Are you ready to transform your content strategy? Contact our team today to build your own custom AI Content Generation Web App.
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