Experience: 2 To 5 Yrs
Location: Pune – Work From Office
Employment Type: Full-Time
Job Summary
We are looking for an experienced Digital Marketer(Paid Marketing) with strong expertise in planning, executing, and optimizing paid advertising campaigns. The ideal candidate should have hands-on experience managing paid ads, generating quality leads, optimizing campaign performance, and maximizing return on ad spend (ROAS).
Key Responsibilities
- Plan, launch, and manage paid advertising campaigns on Google Ads, LinkedIn Ads, and Meta Ads (Facebook and Instagram).
- Develop and execute performance marketing strategies to generate quality leads and business inquiries.
- Monitor campaign performance, budgets, conversions, CPC, CPL, CPA, and ROAS.
- Optimize campaigns through audience targeting, keyword research, ad creatives, and A/B testing.
- Create and coordinate ad copy and creative requirements with the design and content teams.
- Track campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking tools.
- Prepare regular campaign performance reports and recommend improvements.
- Manage advertising budgets effectively to achieve business goals.
- Stay updated with the latest paid advertising trends, tools, and platform updates.
Required Skills & Qualifications
- Proven experience in managing paid advertising campaigns.
- Hands-on expertise in Google Ads and Meta Ads.
- Strong understanding of performance marketing, lead generation, and conversion optimization.
- Experience with campaign analytics, tracking, and reporting.
- Knowledge of audience segmentation, remarketing, and A/B testing.
- Strong analytical, problem-solving, and communication skills.
- Ability to manage multiple campaigns and advertising budgets independently.
Experience
- 2–5 years of relevant experience in Digital Marketing / Performance Marketing, with a strong focus on paid advertising.
Preferred Qualifications
- Experience running paid campaigns for B2B, IT services, or software companies.
- Proven track record of generating qualified leads and improving campaign ROI.
- Knowledge of LinkedIn Ads is an added advantage